Creating consistency for marketing and communications efforts
Our brand
logos
Our logo system is our brand’s primary identifier and a visual embodiment of our Brand Personality.
Main logo
Wordmark with tagline
Symbol
brand architecture
brand overview
logo clearspace
Always maintain clear space around our logos equal to the height of the lowercase “e” in “eSkillz”. See the images below for reference.
The logo has been carefully crafted to read well, even in small sizes. For online logos smaller than 40 pixels tall, or print logos smaller than 0.25” tall, choose a wordmark instead of a symbol-based logo.
logo don’ts
Do not stretch
Do not outline
Do not use unapproved colors
Do not apply drop shadows or effects
Do not position on an angle
Do not apply patterns
color
The brand has been created with a specific color palette to establish our brand’s expression and personality. The brand should never deviate from the approved palette to retain integrity.
Primary palette
Name: eSkillz Blue
CMYK: 100/91/0/13
RGB: 10/0/148
HEX: #0A0094
PMS: 2738 C
PMS: Reflex Blue U
CMYK: 100/91/0/13
RGB: 10/0/148
HEX: #0A0094
PMS: 2738 C
PMS: Reflex Blue U
Name: eSkillz Green
CMYK: 48/0/100/1
RGB: 133/190/0
HEX: #85BE00
PMS: 376 C
PMS: 2292 U
CMYK: 48/0/100/1
RGB: 133/190/0
HEX: #85BE00
PMS: 376 C
PMS: 2292 U
Secondary palette
Name: eSkillz Yellow
CMYK: 6/0/92/0
RGB: 236/234/40
HEX: #ECEA28
PMS: 396 C
CMYK: 6/0/92/0
RGB: 236/234/40
HEX: #ECEA28
PMS: 396 C
Name: eSkillz Light Blue
CMYK: 54/0/20/0
RGB: 99/205/212
HEX: #63CDD4
PMS: 325 C
CMYK: 54/0/20/0
RGB: 99/205/212
HEX: #63CDD4
PMS: 325 C
Name: eSkillz Dark Green
CMYK: 78/11/84/54
RGB: 39/93/58
HEX: #275D34
PMS: 7483 C
CMYK: 78/11/84/54
RGB: 39/93/58
HEX: #275D34
PMS: 7483 C
Text only
Name: eSkillz Dark Gray
CMYK: 66/62/55/54
RGB: 67/64/67
HEX: #434043
PMS: 4287 C
CMYK: 66/62/55/54
RGB: 67/64/67
HEX: #434043
PMS: 4287 C
typography
type specimen
Poppins is the name of our font family. It was chosen to embody the voice of our organization. Use Poppins across print, web, and on-screen media. Developers may fall back to using Arial font family in email blasts and other places where using Poppins is impossible.
* NOTE: Poppins typeface is available for download on Google Fonts. You can also access the font in Adobe Creative Cloud.
Poppins Extra Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890&%$!~
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890&%$!~
Poppins Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890&%$!~
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890&%$!~
Poppins Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890&%$!~
Note: Only use Arial font family for email campaigns or other situations in which Poppins font family is unavailable.
Arial Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890&%$!~
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890&%$!~
icons
modular iconography
To echo the customization of our service and products, the eSkillz brand uses modular iconography. These modules should always be arranged on a grid and follow the eSkillz brand colors.
